Travel CRM : HUBIZ

A unified Customer Relationship Management solution to increase responsiveness and productivity for travel professionals

A major challenge for travel players today is to win the fight for increasingly demanding and volatile consumers & clients. We offer our expertise to help travel businesses increase their revenue by capitalizing on their existing customers.

New technologies are now accessible, for all businesses sizes, that can adapt to business changes in order to maximize your competitive advantage and growth.

Accovia has partnered with a CRM specialist, E-DEAL to provide reliable and innovative solutions to travel professionals in order to enable customer tracking at every touch-point, from initial contact on the web site, through service delivery, and all the way to automated post-travel e-mails & questionnaires.

Key Benefits of the solution

• Unification of all communication channels (phone, web, email ...)
• Advanced deduplication functions in real time (IASP deletion, MPAI ,..)
• An ergonomic & flexible solution (100% web, intranet, extranet, secure, customizable user interface)
• Guarantee productivity & responsiveness gains in managing customer relationships
• Made possible by the recognized expertise of CRM & Travel technology leaders (E-Deal & Accovia)

TRAVEL CRM’s main enabling features:

Capturing and consolidating customer information

• Customers are identified in the CRM system from the very first contact, whether from the website or call center.
• Precise navigation of e-customers on the website is monitored and analyzed.
• Company establishes a direct and regular relationship with customers by sending newsletters, mailing paper questionnaires online or e-mailing.

Targeting and segmenting the customer base

• The company benefits from a centralized, unified and sound customer base
• All interpersonal (family, colleagues, friends, ...) & hierarchical (branches, business units, locations ...) relationships are characterized instantly.

Organize and conduct dedicated & focused marketing campaigns

• A lazer-sharp targeting tool proposing recurring queries allows to finely segment the customer base to detect profiles & habits
• A management module helps you to pilot marketing campaigns to solicit customers and prospects.
• Dynamic Scripts are proposed to reservation agents for sales features, sales messages and customer survey/questions that should be asked
• Define & distribute “personalized” offers
• Customers are contacted at the time where they are most receptive to new offers, upsell.
• Offers are built according to customer needs and available tactics.
• All client information is shared by the various departments (customer support, marketing, accounting ...).

Record and process customer requests

• The history of reservations and customer complaints are brought back to the solution, regardless of source (agency, web form, call ,...)
• Brochure distribution, sales visits, promotional e-mails, one-of quotes, claims & loyalty programs are all automated in a single solution!